Cory Rothschild is the Senior Vice President of Brand Marketing at Cresco Labs where he is responsible for building and scaling the company’s brand portfolio, developing the strategic innovation pipeline and agenda, and defining the communication and go-to-market priorities across all consumer touchpoints.
Prior to joining the company, Cory spent the past five years at PepsiCo as a leader within the Gatorade business unit, most recently as the Director of Consumer Engagement, where he led integrated campaign communication, media planning and execution, branded content, and experiential activation across consumer touchpoints. In 2015 and 2016, Cory helped guide the turnaround of Propel, a workout water brand, to become the fastest growing enhanced water in the category. Prior to his roles in brand marketing at Gatorade and Propel Water, Cory developed a passion for brand building as a Principal at The Parthenon Group, a management consulting firm. Cory graduated from Duke University and received his MBA from the Harvard Business School.