Rishi Shah is a Partner at Versus Creative, a marketing strategy firm that works to build community and culture around music and experiences. With specialization in artist marketing, social media and strategic partnerships, he leads a list of clients that includes Goldenvoice Concerts, Solange, Spotify and The George Harrison Estate to develop unique on- and offline fan engagement strategies. Prior to joining Versus, held senior A&R roles at New Line Cinema, Rick Rubin’s American Recordings, Warner Bros. Pictures’ WaterTower Music and theAudience. Most recently, he served as head of digital for The Artists Organization, where he helped John Legend, Soundgarden, Portugal. The Man and many others expand their digital presence.