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XLIVE Annual Conference & Expo
MGM Grand
Las Vegas, NV
November 17-20, 2019

Eileen Valois

SVP, Market Strategy


Eileen Valois began her career over 25 years ago in the hospitality industry; eventually serving as a senior leader for operations, catering and sales teams in hotels and event venues. Eileen has personally planned and produced events ranging from social and corporate events to high-profile political and professional sporting events. The demand for creating more immersive and innovative events led Eileen to make a move to the event technology and production services side of the business where she has served as a leader for the past 13 years. Eileen has negotiated multi-million dollar deals for partnerships between venues & production partners, led steering committees to establish vertical markets for production services in sports & entertainment, collaborated with vendors to bring new event tech solutions to market, co-authored best practices in event safety for MPI & NCS4, served as a mentor for emerging event companies and as an advisor for Stadia Ventures, and she provides thought leadership for boards and conferences. Eileen has cultivated her knowledge from different vantage points across the industry in operations, event design, logistics, production, biz dev, strategy and brand management. The fusion of that experience enables her to think about the intersection of the venue, planner, producer, attendee & fan; and deliver insightful guidance to drive revenue and engagement through experiential events.

Eileen Valois is the Senior Vice President of Market Strategy for PRG. Eileen provides strategic leadership and direction in the areas of sales, service experience, and growth strategies. PRG is a leader in entertainment and event production solutions for corporate & public events, sports, esports, live music, theater, television, film and architectural lighting. Eileen is both a Certified Special Event Professional, Certified Meeting Planner; and holds dual degrees in Culinary and Hospitality Management; as well as a Certificate in Executive Leadership.


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