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XLIVE Annual Conference & Expo
MGM Grand
Las Vegas, NV
November 17-20, 2019

Kirsten Ludwig

Founder & President


Kirsten Ludwig is the president and founder of IN GOOD CO, a brand consultancy and global collective of creatives, strategists, designers, thinkers, and makers with a shared passion for purpose. While at the helm of IN GOOD CO, Kirsten has joined forces with startups, Fortune 500s, and nonprofits to cultivate purpose, transform culture, and build visionary brands.

A creative and lifestyle marketer with 20+ years of experience, Kirsten has emerged as a thought-leader within the evolving agency and brand landscape. She serves on the board of Conscious Capitalism and Opportunity Fund, has been featured in Forbes, and has spoken at various conferences and hosted panels regarding women in leadership, contemporary creative culture, and the future of giving a damn. Clients include Google, Nike, Serra, Mars, Vote Together, Belcampo, and Keds — plus a range of exciting new brands through IGC FUTURES, a venture-oriented initiative. When not kicking around Venice Beach, Kirsten can probably be found checking out the latest culinary attractions or styling a witty photoshoot featuring her kids, Hudson and Sailor.


    Speaker List