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XLIVE Annual Conference & Expo
MGM Grand
Las Vegas, NV
November 17-20, 2019

Chris Herche

Head of Marketing
Cinematic Music Group


Leader and digital innovator with 17 years of professional experience building successful marketing strategies for established, world-class entertainment brands. Starting in marketing at RCA Records then launched Digital Marketing at Entertainment One Music, quickly establishing department as the most important and successful revenue generating area of the organization.

Currently Head of Marketing for Cinematic Music Group responsible for running day to day operations for music division. During this time has been responsible for doubling on demand streams from 2018 to 2019 with over 500,000 on demand streams, secured a # 1 urban radio and 2x platinum record with Flipp Dinero's single "Leave Me Alone", launched T Pain's album in tandem with his winner of FOX TV's Masked Singer and additionally been a part of Yungeen Ace, BBG Baby Joe, Cat Clyde, Jeremie Albino, Luh Soldier, Luk Kel, JayDaYoungan, Cam'ron and Abby Jasmine's careers.

Noted industry thought leader regularly appearing on panels and in press such as Billboard, CMJ speaker, A2IM Indie Week speaker and Canadian Music Week speaker.


    Speaker List