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XLIVE Annual Conference & Expo
MGM Grand
Las Vegas, NV
November 17-20, 2019

Amir Mertaban

Chief Consultant
Coletto Consulting


“First, break all the rules,” sums up Amir’s guiding principles in his life and career. Amir Mertaban is a seasoned Executive in the Live Entertainment industry. He was fortunate to work for the largest companies including Live Nation and AEG and for the humble mom and pops. Amir started at Fairplex in Pomona, CA which runs the LA County Fair. He worked in event management, sales, marketing, ticketing and ended up in Business Development where he produced a number of festivals on grounds and opened two businesses in the process.
Amir joined Live Nation in 2014 where he ran the Warner Theatre in Washington DC. He had the pleasure to work with the White House Events Team on a number of prestigious events that hosted the President and his Wife. His favorite moment was his daughter behind a Presidential Podium at the White House Easter Egg Hunt announcing her presidency.
Amir moved back home to Southern California with Live Nation where he ran the Fox Performing Arts Center and the Riverside Municipal Auditorium. He took two venues that had never seen black ink on their P&L and rallied the entire city around their success. He gained a reputation for generating new business, alternative programming and for developing highly productive teams. He moved on to AEG to be the GM at Microsoft Theatre and now runs his own consulting firm, Coletto Consulting, which focuses on venue management and event services.
Amir is married with two kids, Colette and Dean, and hopes that his session isn’t a giant waste of your time.


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