Mark wants to change the world, for the better. And with over 30 years of experience-driven sponsorship and marketing expertise, he has grown his small sport-focused agency into an internationally recognized shop with clients from around the world. In this time, he has learned how strategically thoughtful storytelling can engage, influence and motivate audiences in immeasurable ways.
His passion for sharing his expertise and experiences, has had him speaking at international events including IFC in Holland, Fifteen Seconds in Austria and at the SportAccord Thailand. Most notably though, his love for sports sponsorship and marketing can be experienced at an event he founded himself - sponsorshipX - one of the world’s first live-action marketing conferences.
He also sits on the Board of Directors for Football Canada, an organization dedicated to promoting accessibility, safety, fair play and growth in Canadian sports. He is a member of the International Institute for Sports Business and Leadership at the University of Guelph, and has developed MBA-level courses on entrepreneurism which he has taught at both the Ohio University in the U.S. and Laurentian University in Canada.