XLIVE Annual Conference & Expo is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

XLIVE Annual Conference & Expo
MGM Grand
Las Vegas, NV
November 17-20, 2019

Mark Harrison

President & CEO
The T1 Agency


Profile

Mark wants to change the world, for the better. And with over 30 years of experience-driven sponsorship and marketing expertise, he has grown his small sport-focused agency into an internationally recognized shop with clients from around the world. In this time, he has learned how strategically thoughtful storytelling can engage, influence and motivate audiences in immeasurable ways.

His passion for sharing his expertise and experiences, has had him speaking at international events including IFC in Holland, Fifteen Seconds in Austria and at the SportAccord Thailand. Most notably though, his love for sports sponsorship and marketing can be experienced at an event he founded himself - sponsorshipX - one of the world’s first live-action marketing conferences.
He also sits on the Board of Directors for Football Canada, an organization dedicated to promoting accessibility, safety, fair play and growth in Canadian sports. He is a member of the International Institute for Sports Business and Leadership at the University of Guelph, and has developed MBA-level courses on entrepreneurism which he has taught at both the Ohio University in the U.S. and Laurentian University in Canada.

Sessions

    Speaker List