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XLIVE Annual Conference & Expo
MGM Grand
Las Vegas, NV
November 17-20, 2019

Steve Clayton



Steve Clayton has built himself to the foremost producer of large festivals and slays corporate brand creation. Steve has involved himself in numerous cannabis-related activations within California. Steve and his company’s, The Soundskilz Group & The Event Inventor, Inc., own or have been involved in many different events ranging from The Neon Run, Reggae on Route 66, Country Fairs to Cannabis Festivals.

Notably in collaboration with High Times, Blazers Cup, Gold Cup, Happy Place. This past year, the EOOS festival; in collaboration with Easy E’s Son from Ruthless Records, has retained the Steve’s Company to ease their transition to cannabis-friendly festivals. Steve and his team work closely with law enforcement, venues, talent, and festival owners to encapsulate an experiential environment that brings the free-flowing nature of these festivals to the forefront; in a safe and profitable manner.

In 2015, Steve joined a then one-year-old Chalice Festival outside of Los Angeles, CA. Steve has helped grow Chalice from 8000 attendees its first year to almost 40,000 in year 4. With the aid of his venue knowledge and negotiation, talent selection and vision, Chalice has catapulted into possibly the largest Music, Glass, Hash and Art Festival in California. In 2018, Chalice fell apart with ownership and investors not having the capital to sustain the changing legal and political climate of the Cannabis laws in California.

Steve Clayton began his entertainment career as a small DJ company. On the side, Steve teaches Event Management & Technology for the University of California at Riverside. He currently resides just outside Temecula, CA on his ranch with his wife and 4 daughters. He enjoys shooting guns, his horses, and a good Macallan Scotch.


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