Allison owns Manic Monkee, which is a firm that does strategic business development, experimental marketing, creative engaging activations for all kinds of brands, produces festivals/events and aligns brands with sponsorship/partnerships. Allison is also on the Board of Directors for Non-Profit music charity Sweet Relief and Charity Bomb. She also produced LA's first all solar powered music festival Sunstock Solar Festival where all the proceeds went to children with cancer. Allie is the head of partnerships for Muzooka that manages digital artist assets for festivals/ticketing/DSP's/artists/charts and has streamlined set list reporting and helping rights holders get paid when their songs are performed live. She also talent buys for Whole Foods corporate, including Tribal Gathering which raises money for their charities Allison is also part of Strange Entertainment which produces the Strange80's/90's/country/Halloween shows being held around the country and whose proceeds benefit a different charity each show. Shaw is the head booker for the annual Moogfest in Durham, NC a 4-day conference and festival created by Bob Moog who created the Moog synthesizer.
Allison started her career in music writing for MTV/VH1 and has founded Hyperactive Music Magazine which was in over 1200 locations nationally. She also started Hyperactive Conference and Music Festival with 200 bands and 60 speakers annually and was the executive director for Santa Fe Muzik festival with over 65k in attendance over 3 days. She also worked for Rachael Ray's entertainment company Watch and was co-creator and producer for the Rachael Ray Feedback SXSW. She also ran the label Listen Records/Sony. Shaw is also co-creator for the Whole Foods/Quantum Collective/SX Invasion during SXSW showcase which produced the first ever Amazon appearance and Fitbit. Allison formally was Director of Brand Strategy for Rock and Roll Hall Of Fame Inductee's Public Enemy.